AT&T Inc.

Ladies and gentlemen, thank you for standing by. Welcome to AT&T's third quarter 2021 earnings call. At this time, all participants are in listen only mode. If you should require assistance during the call, please press star, then zero, and an operator will assist you offline. Following the presentation, the call will be open for questions. If you would like to ask a question, please press 1 and then 0. You will be placed in the question queue. If you are in the question queue and would like to withdraw your question, you can do so by pressing 1 and then 0. And as a reminder, this conference is being recorded. I would now like to turn the conference over to our host, Amir Razwidowski, Senior Vice President, Finance and Investor Relations. Please go ahead.

Thank you and good morning, everyone. Welcome to our third quarter call. I'm Amir Rozbudowski, Head of Investor Relations for AT&T. Joining me on the call today are John Stanky, our CEO, and Pascal Duroche, our CFO. Also joining us for the Q&A portion of our call are Jeff McElfresh, the CEO of our communications group, and Jason Kyler, CEO for WarnerMedia. Before we begin, I need to call your attention to our safe harbor statement. It says that some of our comments today may be forward-looking. As such, they're subject to risks and uncertainties described in AT&T's SEC filings. Results may differ materially. Additional information is available on the Investor Relations website. And as always, our earnings materials are on our website. I also want to remind you that we are in the quiet period for the FCC Spectrum Auction 110. So unfortunately, we can't answer questions about that today. With that, I'll turn the call over to John Stanky. John?

Thanks, Amir. Good morning, everyone. Thanks for joining us. I'll be brief because the quarter is largely more of the same. This marks the fifth consecutive quarter of consistent progress since we articulated our simplified business strategy and how we plan to measure our progress going forward. The close of the DirecTV transaction this quarter is another important step we've completed to reposition AT&T. I acknowledge this makes for some extra cycles on comparative analysis, but as we continue to do so, there'll be fewer moving parts to assess and better visibility and clarity. In the meantime, it's important not to lose sight of the success we're having deploying capital into our areas of strategic focus. Bottom line, we're accelerating our historical rates of customer growth in mobility, fiber, and HBO Max, Customer satisfaction is improving across the board with lower churn and higher NPS scores. Mobility is delivering more postpaid phone customers on a rolling 12-month run rate than it has in the prior decade. Our fiber products are recognized as best in class. As we expand our fiber footprint, we're delivering a superior service and we're growing our share. We're already nearing the low end of our 2021 guidance for global HBO Max and HBO subscribers, despite our long-planned intent to no longer cede customer control through Amazon's channels offering. Additionally, customer growth can be attributed in part to our ability to mine out significant cost savings from our operations and reinvest them back into the business. The results are driving mobility and consumer wireline EBITDA growth that we expect to be complemented by margin expansion as our transformation work matures. We have clear line of sight to achieving at least half of our $6 billion cost savings run rate target by the end of this year, driven by success with a number of initiatives that we believe also will support improving returns in the coming years. Whether they stem from nearly a billion dollars of savings from streamlining our field operations, a similar level of savings from changes made to our procurement processes, or a half billion dollars of savings from the rationalization of our retail store footprint, our focus on driving out inefficiencies is showing tangible results. These are just a few of the most significant programs underway. More initiatives that we expect will drive incremental savings and operating leverage are in the investment and implementation phase. And finally, as I mentioned, we've closed a DirecTV transaction and continue to expect the WarnerMedia deal to close by mid-year 2022. With these and other dispositions, we've monetized or announced plans to monetize more than $55 billion of assets over the past year. The last five quarters, have been a period of repositioning our business while also delivering operational results. With that repositioning nearing completion, it will afford even more focus on continued execution and improved performance. We're on track to reach our full-year free cash flow guidance in the $26 billion range, and we expect to hit the high end of our adjusted EPS guidance. We're in the early innings of transforming the company and believe that we have significant opportunity ahead of us to expand share in our focus areas and drive better returns, including sustained earnings growth. We continue to strive to earn your confidence one quarter at a time, delivering operating performance that shows our momentum is real and sustainable. Let me now turn it over to Pascal to discuss the details of the quarter. Pascal?

Thank you, John, and good morning, everyone. Before we get to our consolidated results, let's look at the progress in our market-focused areas on slide five. As John mentioned, we continued our strong customer momentum in the third quarter with 928,000 postpaid phone net ads. That's our best net ads quarter in over 10 years. Customers like the strength of our network and our consistent, simple offers. Gross ads are up. churn is low, and we continue to take share and grow our customer base. Our fiber base also continues to expand. Broadband revenues grew by more than 7%, and we now have 5.7 million AT&T fiber customers with 3.4 million of them on one gig connection. And we saw sequential growth in our Fibernet ads with most of those new to AT&T. Let's now look at our HBO Max, HBO Global subscribers. As we said last quarter, most of the subscriber additions for the remainder of the year are expected to come from our lower ARPU international base. We've reached nearly 70 million global subscribers thanks to growth in our international markets. As previously announced, domestic subscribers were down due to our proactive decision to shut down the Amazon wholesale platform. This was partially offset by new wholesale relationships. Retail subscriber growth slowed on the timing of new content, but we expect retail subscriber growth to accelerate in the fourth quarter due to strong content slates. We have new seasons of Succession and Curb Your Enthusiasm debuting, the return of Sex and the City, as well as the much-anticipated premieres of Dune, King Richard, and The Matrix Resurrection. Given our upcoming content slate and expanding global footprint, we expect to end the year at the higher end of our year-end global subscriber target. Now let's turn to slide six for our consolidated financial results. The third quarter results reflect the closing of the DirecTV transaction after the first month of the quarter. We're a smaller company today than we were at the beginning of the quarter, and that is reflected in our results. Excluding DirecTV revenues, Revenues were up about $1.7 billion, or 5%, thanks to growth in our market-focused areas. Gains in mobility, WarnerMedia, and consumer wireline more than offset declines in business wireline and from the disposition of other businesses. Adjusted EPS for the quarter was $0.87. That's up more than 14% year over year. In addition to merger amortization adjustments for the quarter, adjustments were made to exclude our proportionate share of DirecTV intangible amortization, a gain on the sale of Playdemic, and an actuarial gain on benefit plans. When you exclude DirecTV from both periods, adjusted EBITDA was up 3% year-over-year, mostly due to growth in mobility and strong growth at WarnerMedia reflecting partial recovery from the pandemic and the timing of sports costs. Cash from operations came in at $9.9 billion for the quarter. Spending was up both year-over-year and sequentially with CapEx of $4.7 billion and gross capital investments totaling $5.7 billion. Free cash flow was $5.2 billion, inclusive of year-over-year increases of $850 million in CapEx and and 1.7 billion investment in WarnerMedia cash content. Year to date, our content investment has increased by more than $4 billion. Additionally, our leverage position also benefited from $10 billion in asset monetization in the quarter, including our DirecTV TPG transaction. Let's now look at our segment operating results, starting with our communication business on slide seven. Our mobility business continues to gain steam. Revenues were up 7%, with service revenues growing 4.6%. Postpaid phone churn remained at record low levels, and we had record postpaid phone growth. Prepaid also continued to be a solid performer for us, especially our cricket brand. We added 249,000 prepaid phones in the quarter. Prepaid phone churn is less than 3%. with cricket churn even lower. Mobility EBITDA is up nearly $300 million, or 3.6% year over year, driven by growth in service revenues and transformation savings. We expect that growth to accelerate in the fourth quarter. This growth came even with increased volumes, 3G shutdown costs of nearly $200 million, higher costs associated with the return of the iPhone launch into the third quarter, and without a material return in international roaming. We expect similar quarterly 3G shutdown costs through the first quarter of 2022. Business Wireline continues to deliver consistent margins in the high 30s and solid EBITDA. The business did see some difficult year-over-year comparison given pandemic-related benefits experienced last year. We have been very aggressive in proactively rationalizing our portfolio of low-margin products. This creates incremental pressure on our near-term revenues, but at the same time, it allows us to focus on our core network and transport services products. It will take several quarters for us to work through this initiative, but as we lap the beginning of this process that began late last year, we should see improving revenue trends in business wirelines. Our fiber growth was solid. We had our highest fiber growth ads ever, and we continue to win share wherever we have fiber. We added 289,000 fiber customers in the quarter, and more than 70% of fiber net ads are new AT&T broadband customers, and this gives us great confidence as we continue to build out our fiber footprint. Last quarter, we reached a major inflection point in our consumer wireline business. where broadband revenue growth now surpasses legacy declines. Total consumer wireline revenues are up again this quarter, growing 3.4 percent. This quarter also reached an inflection point on broadband profits as EBITDA grew 3.8 percent. We expect sequential EBITDA growth in the fourth quarter, but it will be a tougher year-over-year comparison due to a one-time pandemic-related benefit in last year's fourth quarter. Let's move to WarnerMedia results, which are on slide eight. WarnerMedia revenues were up 14 percent, led by strong D2C growth and content licensing. Direct-to-consumer subscription revenues grew about 25 percent, reflecting the continued success of HBO Max. Content and other revenues were up 32 percent, reflecting higher TV licensing and the recovery of TV production and theatrical releases. Advertising revenues were down nearly 12%, mostly due to the timing of sports. You may recall that the prior year third quarter included the restart of the NBA season and the playoffs, which returned to a more traditional schedule this year. This lowered sports costs in the quarter, which helped WarnerMedia grow EBITDA by 13.5%. The third quarter also included the impact of more than $200 million in DIRECTV advertising revenue sharing costs. With the close of the DIRECTV transaction, WarnerMedia continues to represent and sell DIRECTV's advertising inventory and now compensates DIRECTV through a revenue share arrangement. This revenue share is now recorded as an expense to WarnerMedia. We launched HBO Max in Latin America late June and have had incredible success. And next week we are launching new international markets in Spain and the Nordic region with more new markets to come in 2022. Now, before we get to your questions, just a few words about guidance. Three quarters into the year, we feel good about customer momentum and where we stand relative to our guidance provided last quarter. With our strong performance, we now expect full-year adjusted EPS to be at the high end of our previous guidance of low to mid single-digit growth range. And that's with significant costs expected to be incurred in launching HBO Max in Europe. Additionally, we expect more than $350 million of advertising sharing costs associated with WarnerMedia's new advertising sharing arrangement with DirecTV as well as continued costs associated with shutting down our 3G network. Also keep in mind, last year's fourth quarter benefited from the advertising associated with the U.S. presidential election. And as mentioned earlier, we are on track with our free cash flow target of around $26 billion as well. In addition to the fourth quarter being a traditionally stronger free cash flow quarter, We expect the first net reimbursement of approximately $1 billion, lower year-over-year costs from the iPhone launch moving up to the third quarter this year, and DirecTV cash distribution of approximately $800 million. Amir, that's our presentation. We're now ready for the Q&A.

Thank you, Pascal. Operator, we're ready to take the first question.

And our first question today comes from the line of John Hudlick with UBS. Please go ahead. Great. Good morning, guys.

With the inflection in the consumer market, the business segment is clearly what's keeping the communications business from generating positive EBITDA. And I know you guys had some tough comps. And, Pascal, thanks for the comments on the revenue growth improvement. But when can we start to see some EBITDA improvements? Any sort of color granularity you can give there that get us to the point where the communications business is growing, you could doubt. And then maybe for Jason, can you give us any color on the AVOD launch this summer? And it looks like you guys added six to seven million HBO Max subs globally if you net out the Amazon losses. Is that, A, is that in the ballpark? And B, does the content release schedule that you guys mentioned, does it allow you to sort of build on that number as we go into the last quarter of the year? Thanks.

Hey, John, let me start before Jason jumps in. Overall, here's the way to think about it. We haven't given specific guidance on the overall communications company yet, which is what I think you're asking about. But I said in my commentary that we expect mobility, the biggest part of our business, to accelerate growth from here. I also said that, well, sequentially, we have some tough comps For the fourth quarter consumer wireline, we expect sequential growth in that business. Business wireline, we talked about some of the issues we're facing. So when you think about all those things, you should get a sense that from here, the momentum of the business continues, and we feel really good about it. Our customers are growing, our revenues are growing, and we continue to take costs out of the business. So over time, it's going to translate to improvement in not only top line, but we will see profit growth.

John, I'll jump in. This is Jason on the AVOD question, which is we've been happy with the launch, which was in June of this year. So this is the first full quarter. And we're happy not just in terms of the absolute response in terms of subscribers, but also because advertising helps lower the price and increase the value for an HBO Max subscription. So we see it as rather strategic, and we're very excited about where that goes. One thing that is interesting to note, John, is that until the end of the year, there is a slight difference in the product of ad-supported HBO Max in that the movies, specifically Matrix, King Richard, and Dune, are not part of the ad-supported offering. So there will be full content parody starting in late January of 2022. So we're very happy with the results, and we're quite excited about the future as well. And then you also asked about our results, if you assume – taking into account the Amazon Prime Video channels exit. We haven't commented specifically on the size of the subscribers coming from Amazon Prime Video channels, but I think it's safe to say that we're very happy with the quarter when you think about how we've grown 1.9 million worldwide. And even when you think about the Amazon exit, which we think is a very strategic decision that three companies really have made so far, which includes Disney and Netflix being the other two. We feel very good about the quarter.

Thanks very much, John. Operator, if we can move to the next question.

And our next question comes from the line of Phil Cusick with J.P. Morgan. Please go ahead.

Hey, guys. Thanks. I wonder if you could talk on your view on the wireless industry. Clearly, your business you've talked about is accelerating, but there's a thesis out there that there are huge subsidies in for consumers that are damaging industry health. Do you think investors are wrong on that and that the wireless industry is healthy? And with churn low, does it make sense to back off a bit on growth to push margin? Thanks.

Yeah. Hey, Phil, this is Jeff. Good morning. To address that question, I'd kind of back up for a second and look at the health of our wireless business in the context of the overall industry and Just to tell you that our strategy is working here at AT&T. As we've demonstrated, it's the fifth consecutive quarter where we have driven some momentum in gaining share. Our net ad strength here in the quarter at $928,000, that compares to what we had produced back in 2019 in the third quarter of $101,000. And we're driving strong service revenue growth, and we just posted the largest total EBITDA that we've generated out of the wireless business segment. The best part about it, Phil, is that our customers are telling us that we're doing a good job. There's churn levels that are low, our signal to the service and the value that we're offering, and our NPS feedback that we've received is the highest that we've ever received. The sustainability of what we've done here in AT&T, I think, is really important to understand more broadly. It's a question that keeps coming up about our growth relative to competition in the general market. It's important to note that we've optimized our distribution channels. We've expanded the reach of it, and we're now addressing new segments that we were not addressing earlier, and that's helping us drive some of our customer momentum. But in combination to that, Phil, we've simplified our rate plans, and we've remained consistent in our offers to the market over the last 13 months, if you will. And this really enables the AT&T frontline team members to master their craft, deliver a higher level of service. And this can't be overlooked. This is a key component to what's driving momentum for us at AT&T and our business. I'd also point to things like our FirstNet program. We're starting to reach some scale here. Third quarter, we posted the highest net ad quarter since launching the program. We've arrived at a position of leadership and strength in the law enforcement segment under that public safety sector. And so all in all, it's been the operational changes that we've made at AT&T that has driven really strong momentum in our customer counts. The promotions that you referred to, you know, there's an aspect of promotions that's just one element of this broader strategy. And it's important to note that not all of our customers that are with us, that upgrade or that join us from competitors, take advantage of the promotional offers that you see in the market. We've been at this for a little over a year now, and I can tell you that I've studied the characteristics of the customers that have taken the promotion versus those that have not taken the promotion in our customer base. Here's what I can tell you, that those that have participated in our promotional offers have a higher LTV, a better churn, and a higher satisfaction score than those that have not. And so we know this is driving accretive value. The industry is healthy. And better than that, the new accounts to AT&T, those that are joining us from our competitors, they exhibit the same kind of characteristics in their financials. Higher LTVs, better churn, and higher satisfaction than our base. So it's not just that we are adding more customers. We know, based on these metrics that we see, that we're adding high-value customers. And don't believe that this is driven uniquely by any kind of subsidy or extra cash flow that happens to be in the marketplace of the general market. It's also, I think, important, Phil, to note that the cost of these promotions as one element of our strategy, it runs through our service revenue. The cost of those promotions run through that in amortization. And so for us to be able to post this kind of growth in the quarter in this competitive market and drive this kind of solid performance in subscriber revenue, accounting for any cost of the promotions gives us confidence that we are creating value I would take this kind of quarter all day long in a competitive market, and I'm certain that our shareholders are going to be happy with it.

Phil, I'd just add on that we're not participating or taking EBB dollars on our postpaid subscribers. And I would say in terms of telecommunications in general and the health, there's clearly a stronger consumer out there because of some of the things that the federal government has done with the pandemic that prop up household income, and that can't last forever. However, if you kind of examine where we are on the infrastructure bill, and you think about what is moving from a federal policy perspective on building better infrastructure, whether or not Congress gets that through, of course, is a question, but you work under assumption that there seems to be some bipartisan view that we need to do the right things around infrastructure and then broadband And connectivity to the internet seems to come at the top of the list. I would expect that there's going to be some more federal money that moves into the industry next year. And some of it comes in the form of direct subsidy to what's considered to be low-income households. That definition of low-income households is a fairly generous definition. It's 200% of the poverty line of the bills that was proposed or written. So when you start thinking about that, does that mean that a household, at least in terms of making decisions on telecommunications purchases, might be in a strong perspective next year? The economy continues to be reasonably strong. I don't worry about all of a sudden seeing a reversal or turnaround of the aggregate spending power on telecommunications services.

I appreciate the depth of your answer. I would only follow up. And Jeff, I think everybody has been pretty impressed with the results of AT&T over the last year. I would only follow up that the market is telling you that investors don't believe it. Not necessarily about AT&T, but look at the stock price of AT&T, Verizon and T-Mobile together. And investors are discounting the terminal value of these companies pretty massively. And so more detail on that over time might be really helpful.

I think our job is to do what we say we're going to do each quarter and continue to meet our commitments and carry it through. And, you know, ultimately over time that when the cash shows up, it tends to get reflected in the stock price. Thanks, guys.

Thanks very much, Bill. Operator, if we can move to the next question.

And our next question comes from the line of Simon Flannery with Morgan Stanley. Please go ahead.

Great. Thank you very much. Good morning. Thanks for the update on the WarnerMedia transaction. I wonder if you could give us a little bit more on when we might learn more about the final structure of the deal, the dividend policy, et cetera. Any color there would be great. And then on the supply chain, can you just revisit the fiber build pacing on the $2.5 million and just general commentary on what you're seeing in the supply chain and how that's impacting both fiber and 5G rollouts. Thanks.

Sure. Simon, so nice to hear you. Thanks for joining us today. Thank you. The general progress on the deal, I think, is consistent with what we would have expected as we walked into it. As we indicated in our opening remarks, we're moving through the steps with the various regulatory agencies, both domestically in the U.S. and outside the U.S., Those processes are moving along at the pace we would have expected and don't see any surprises around it as you might guess. Regulatory agencies are doing their typical thorough review around that and we feel really comfortable around the back and forth and what's been produced, the timelines and the milestones we've hit around those things. I would not expect that we would be giving details around kind of our view of the construct of the deal until we're a little further along in that process and we have some degree of visibility that we know that there's going to be a positive affirmation of the deal coming out and we're getting into that, let's call it the window where we know we're in the final back and forth to try to get either a consent decree or approval, whichever comes out of it, to get the transaction moving forward. you probably have been around these deals long enough to know that we're not at that point right now and we're probably not going to be at that point until we get into the early part of next year. And once we have some visibility around that and we can step back at that moment, look at where the stock price is, how things are standing in the market at that point in time, we're starting to get down to that window where people would need to make a decision that will be giving you some visibility around what we think the right path forward is around that. And obviously, we want to see what also transpires here in Washington over the next couple of months. There's chances that policy may change around how different types of distributions or different approaches get taxed and All that has to be factored into our overall equation of how do we get value back into the shareholder's pocket in the right way. And the more information we have around that, the better informed that will be, and I think the better it will be for shareholders as they move through it. But, of course, there will be notice before we close the transaction. I just wouldn't expect that it's going to be months and months and months before we close the transaction because we obviously want some degree of regulatory certainty. On where we are with the build, the first thing I would probably share with everybody is we're on this path to substantially increase our fiber footprint. And that stretches across both our consumer and our business base. And I think as you've known from past history, it's not uncommon for us to go through these ramps of infrastructure builds. We've done it many times before. We've recently been through one where we went through a multi-year ramp on fiber builds that we kind of started executing around the 2015 timeframe. They always, as you move through the front end of them, have a few moments where they're a little bit lumpy and a little bit rocky because that's the nature of it. These are inherently large civil construction projects and they're spread out across many municipalities and there's many permitting agencies and all kinds of things that go on and getting everybody kind of ginned up and ready to go at scale sometimes takes some steps. But at the end of the day, we always get there. And I think what's important for the investors to understand is, you know, we're on this march to get ourselves into a position where we can deploy fiber at scale and, you know, move from where we are right now, which is, you know, we want an objective of about 3 million passings a year and we'll ultimately probably ramp that into five. We're looking at other options to see if there's capital efficient ways for us to even take that up a little bit further and do more, but we will get there. And I would ask that we probably not rotate on any given 90 day period as to whether or not it was a good 90 days or a bad 90 days. It's a question around whether or not we scale this up and get to the point that we're starting to deliver new homes into the inventory in a regular fashion. And I'm absolutely convinced that the organization is doing that. Are we seeing some supply stress right now in certain places as part of the reason why we guided down to two and a half million this year? The answer to that is yes. It's coming in interesting places. But the great news is when you're the scale player in the market, we work through those faster and with a preferred position than others. And we're seeing that occur, whether it's chipsets for gateways and homes that are necessary to put a Wi-Fi infrastructure and a modem in place, or it's fiber components that are necessary or access to civil engineering. I think we're working through all those in a respectable fashion. I can give you an example right now. One of the reasons that we had to kind of deal with a guy down was one of our fiber providers was struggling a little bit in getting us the prefabricated portions of the infrastructure that go out into the distribution plant, the last mile, if you will, the parts that go up and down alleys and streets that ultimately connect homes into the network. And there's pre-assembled components that come in that that are pre-spliced that are put out into the network as we receive them from the manufacturers. We have worked through a lot of those issues, and we, in fact, have an awful lot of that infrastructure, if not all of the $2.5 million that will be placed. But there's a connector piece of that infrastructure that moves from the optical node that ultimately ties that into the distribution neighborhood, which we're running a little bit short on right now. And it's literally... A very small section of fiber that splices in the larger distribution. It's frankly the larger distribution that's harder to deploy. There's more labor hours in it. It's what requires more permits and more activity out in neighborhoods. But it's that little connector piece that we're a little bit short on right now. We're working through with the manufacturer in a cooperative way. We have a lot of plans in place to get that done and get the work completed. But it's one of those things where it's going to be nip and tuck right up until the end of everything we put in. But if for some reason we fall a little short on that, We're not talking about missing, you know, the substantial portion of the labor. We're talking about missing, you know, a connector that has to be put in that can bring up a lot of houses every time we put one more of those in on the network. So we feel good about the ramp. We're going to continue to ramp, and we're going to continue to give you insights to the new homes that are coming in. And we also believe... We're in a very unique position, given that we're the largest provider and builder of fiber out there right now, that we're in strength in the industry and what we can command in that supply chain, and we've secured the right kind of relationships to get that done.

Great. Thanks for the call, John.

Operator, if we can move to the next question.

And our next question comes from the line of Rhett Feldman with Goldman Sachs. Please go ahead.

Yeah, thanks. And two more for Jason. So last month at our Communicopia conference, David Zaslav indicated that they would likely be taking a bit of a more targeted approach to deploying Discovery Plus ahead of the merger closing. I'm curious, have you or do you intend to modify the rollout or go-to-market plans on HBO Max ahead of the merger? And if so, can you give us an example of what that means? I guess I'm just curious whether the current run rate of subscriber growth might actually understate the underlying momentum of the business if you were going to market the way you would expect after the merger. And then the second question is, you know, you're nearly a year into this day and date strategy with HBO Max and theaters. I'm curious what you've learned, maybe the biggest surprise. And then more broadly, how has this experience shaped your view on the role of theatrical distribution in sort of a post-COVID DTC driven world? Thanks.

Sure thing, Brett. I very much appreciate the questions. In terms of your first question, our approach is consistent with what our approach was a quarter ago, two quarters ago, three quarters ago. And what I mean by that is that for us, it's business as usual. We're going to be launching in six countries next week in Europe, and we're very excited about that. And we've also publicly announced a number of other European country launches in 2022. So our approach is very much what it had been before, and we're excited, if you take a look at the Latin America results, what expansion across the globe can bring. In terms of your second question about our motion picture slate and what have we learned, I'll state the obvious, which is not unique to us, is that we're in the middle of a pandemic, and a pandemic obviously presents very unique circumstances. And as you know well, we've been very much leading and the first over the wall, so to speak, in terms of bringing our 2021 slate to customers in a way that can work for them, but also work for exhibition and work for our participants. And so what we've learned is that motion pictures continue to matter. We believe they're going to matter for decades to come, and we're proudly investing in them. In terms of the road forward, we've committed to 2022, and that's the visibility that we have And that is a combination of two things. On one side will be a certain slate of motion pictures that will have an exclusive theatrical run, 45 days. That's quite a bit different from where things were, say, five years ago in terms of the theatrical run. Then they will come to HBO Max. And then we're also going to have a slate of motion pictures from Warner Brothers that will come directly to HBO Max on day one. So those are the answers to your two questions, Brad. Thank you for asking.

Yeah, Brett, if I put an exclamation point on your first question, which is, you know, we absolutely believe and did this transaction with the notion that we're moving this business forward in a direct-to-consumer marketplace, and it's required that you get to scale. And I've said multiple times that we're in a window here where that's a foot race, and it's an important foot race. So there's no pulling the foot off of the accelerator in that regard. HBO Max is the foundation of that business moving forward and how the combined company will continue to go to market. Everything that we do right now to make that product better and add customers is a step in the right direction and the consistent direction of where the closed and combined business goes. We all want the shareholders that own a substantial portion of that company moving forward to have a valuable asset, one that's growing and one that will be successful in the next generation of media. And we believe we've got to do the right things right now to make sure that the business is well positioned to make that happen.

Thank you. Thanks very much, Brett. Operator, if we can shift to the next question.

And the next question comes from the line of David Barden with Bank of America. Please go ahead.

Hey, guys. Thanks so much for taking the questions. Two, if I could. The first one, Pascal, I think for you, the way that the industry is growing ARPU has been moving metered plans to unlimited, unlimited to premium unlimited. You called out that now that we're at the end of year one of the promotional retention discounts that you guys are offering, the amortization of those discounts in ARPU is starting to be felt in a 60 basis point year-over-year decline. Can you kind of give us a feeling for how we should expect these two forces to work against one another as, you know, year two and year three see these promotional discounts compound as a headwind, assuming you continue down this path and the runway you have to try to offset that with core growth, recognizing, of course, that it's just an accounting issue. And then the second... question would be, you mentioned that you've taken a year's worth of initiative to try to improve the business revenue trajectory. Could you kind of give us a picture of kind of what has happened and what kind of change do you expect to see in the business outlook? Thanks.

So, Dave, on the latter question, you're talking about business wireline. Correct. Okay. Let me start, and Jeff will probably chime in on a few items. Remember, as we've said, the promotions that we are doing, one, not all customers are taking them, so that's a big factor to keep in mind. Two, yes, the amortization is growing, but the ARPU, the cash ARPU is there. And when you couple the increased, the continued increase vibrant cash ARPU with the expense work that we are doing in the middle of the P&L, we expect to grow both top line and bottom line as we move forward. And yeah, there will be some slight degradation in ARPU, but when you look at our overall ARPU, we're still at the high end of the industry. So that's a consideration to keep in mind. These are very profitable lifetime value subscribers. As it relates to business wireline, we started about a year ago, started to rationalize low profit margin products and services. And that effort continues. The goal would be over time, more and more of our services in the enterprise space are going to come from our core connectivity product, whether it be wireless or fiber. And that's where the growth is going to come. And it's a process we are... partway through, but we think as you get through the latter part of this year to early next year, the comps get a little bit easier. I'll ask Jeff to chime in.